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Hello World👋

I'm Chie Tofuku

Digital Marketer

Tokyo, Japan

Results-driven professional with 7+ years of experience in digital marketing and project management in the tech industry. Let’s achieve remarkable outcomes together.

 

Previously worked@Wix, a leading SaaS website builder, HQ Israel.

Featured Projects

A/B Test

Enhanced brand visibility and drove user acquisition by improving Conversion Rate Optimization across global homepages.

Execution

Led A/B testing initiatives across APAC, EMEA, and LATAM regions, collaborating seamlessly with Localization, SEO, CRO, analysts, and web design teams.

My contribution

Drove growth by identifying optimization opportunities through data analysis.

Executed
15 A/B tests globally, with
13 leading to successful variant adoption.

Surpassed targets with an 8 % boost in conversion rates on one A/B test, doubling the KPI expectation.

Social Media

Driving Brand Awareness and Engagement in the Japanese market, delivering significant follower growth and expanding exposure.

  • Twitter

252 %

Follower growth (+6K followers).

639 %

Impression growth (+1.36M impressions).

  • Facebook

18 %

Follower growth (+9.5K followers).

131%

Impression growth (+30K impressions).

*From 2018 to 2021.

Social Campaigns

Capturing Market Share in Japan by establishing a strong brand presence through localized US strategies and tailored campaigns.

Launched 9 campaigns, driving audience growth and engagement.

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Follow & Retweet campaign

640+ new follower gained

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49    478    260

Influencer
Collaboration

Expanding audience within the design community through Strategic Partnerships with prominent illustrators.

9

Total
Influencers

〜700 K

Size of
Influencer

+1.3 M

Total
Impressions

+1.1 M

Total
Reach

27 K

Total
Engagement

3.7 %

Avg Engagement Rate
on each influencers

*Span of 3 days

Localization

Delivering effective Brand Localization, ensuring a consistent brand message while embracing local cultures.

About Me

Dynamic Digital Marketing and Project Management professional with over 6 years of experience driving impactful strategies in the tech industry. Expertise in enhancing CRO, scaling social media presence, and executing high-performing marketing projects. With 1+ year of B2B sales experience, I excel at fostering strong client relationships.

 

Passionate about identifying optimization opportunities through data analysis, delivering measurable results, and contributing to business growth.

  • LinkedIn

Work Experience

Project Manager

1 yr 8 mos

Product Marketing Manager

1 yr 5 mos

Social Media Manager

3 yr 5 mos

Sales Executive

1 yr 3 mos

Skills

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Contact Me

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